RELAY
RELAY BRAND CAMPAIGN
CREATIVE DEVELOPMENT
PRE-PRODUCTION
LIVE ACTION PRODUCTION
POST-PRODUCTION
STILL PHOTOGRAPHY
OUT OF HOME DESIGN
PROJECT MANAGEMENT
It's Thursday, 2:18pm. That's when a net-new, wholly unpredictable problem shows up to ruin the rest of your week. And that's running your own small business. Relay is here to make sure that problem is never your business's cash flow.
Relay came to This January looking for a brand awareness campaign that would capture attention and outperform the media budget. We built the "Sneak Attack" campaign to appeal to small business owners everywhere, with a combination of TVC and OOH supported by a larger digital campaign.
THE IDEAWhen you run a small business, there's a financial problem around every corner. Relay is built to solve them.
PhotographyCampaign photography features exaggerated emotional reactions to various unclear or surprising scenarios, showing that cash flow problems can be hard to see with a traditional business bank.
THE RESULTSTHE CAMpAIGN YIELDED MASSIVE RESULTS WITH Unaided awareness soarING by 800%. LAYING THE OUT OF HOME AND TV PLACEMENTS, Organic traffic surged by over 220% within three months AND Ad recall climbed by more than 25%
PROJECT TEAM 🤝
CLIENT
Client: Relay
AGENCY
ECD: Maggie Winters
ECD: Zach Goodwin
ACD, Art: Parvina Gilliam
ACD, Copy: Mac Schwerin
Project Manager: Camille Dykes
LIVE ACTION
Director: Zach Goodwin
1st AD: Martin Hagar
Producer: Camille Dykes
DP: Jiwon Baeq
1st AC: Alex Guckert
Camera PA: Ricardo Lee
Media Manager: Joseph Le
GRIP & ELECTRIC
Gaffer: Jeff Fitzgerald
Key Grip: Ryan Clark
Swing: Skylar Carr
Swing: Joseph Woldemariam
Swing: Ryan McNulty
Swing: Michael Chang
ART DEPTARTMENT
Art Director: Tyler Cogburn
Props/Styling: Danielle Wood
Props/Styling: Janelle Munro
PHOTO
Photographer: Jabari Jacobs
Photo Assist: Paris Preston
Production Assistant: Desiree Rhule