Federal Realty tapped This January to lead email, social, and influencer marketing strategy for Bethesda Row, cultivating a cohesive brand presence across every channel. From concept through execution, Camille oversaw campaign development, content direction, and performance—ensuring each touchpoint feels elevated, intentional, and aligned with the property’s luxury positioning. Camille managed a high-volume content pipeline, translating tenant needs and real-time moments into compelling storytelling across email and social. She also spearheaded the influencer program, partnering with curated talent to extend reach, drive engagement, and bring the brand to life in an authentic way. The result is a dynamic, integrated ecosystem that consistently drives awareness, foot traffic, and community connection.