CHIEF:
THE CORPORATE TRAIL
TK paragraph - lowercase. 3-6 sentences!
project title again here
CREATIVE DEVELOPMENT
GAME DESIGN
UX/UI DESIGN
FRONT/BACK-END DEVELOPMENT
SOCIAL STRATEGY
CONTENT CREATION
Being a woman in business is like playing on hard mode—tougher bosses, fewer resources, and harsher penalties for every perceived mistake. Just ask the members of Chief, 40% of whom are in the C-Suite. As the nation’s largest network for women executives, they know what it takes to play the corporate game at the highest levels. And they asked us to make a game about it.
Introducing The Corporate Trail, a throwback to ‘90s adventure titles like The Oregon Trail. But instead of fording rivers and avoiding dysentery, you face off against glass cliffs and mansplainy colleagues. Think you’ve got what it takes to survive? Find out at TheCorporateTrail.com.
IN PARTNERSHIP WITH ARTIFICIAL INTELLIGENCEOur team of designers generated a total of 8,799 Midjourney images over the course of four weeks to curate a final library of illustrations that were lovingly polished by hand.
But all the writing, coding, and creative development was done the old fashioned way: with thousands of cups of coffee.
PROJECT TEAM 🤝
Executive Creative Director: Maggie Winters
Associate Creative Director: Mac Schwerin
Project Manager: Camille Dykes
UX/UI Designer: Eddie Thring
Game Designer: Audrey Gu
Junior Copywriter: Billie Evans
Designer: Valerie Muzondi
Designer: Andrea Carlotta